I haven't cared about new music videos since around 2005 when I last worked for a record label and had a vested interest in the quality and success of the videos of the artists we were working with. Since then I've watched probably less than 50 current music videos between MTV2, VH1 and YouTube. I just don't care about the art of the music video anymore. For example, I LOVE Metallica, but haven't bothered to watch one of the videos from their Death Magnetic release in their entirety. Now, I will watch old videos on VH1 Classic for nostalgia purposes, but that is about it (Metal Mania, Totally 80's and One-Hit Wonders anyone?). [Full disclosure: I don't even watch the videos I post on this blog. I watch about 30 seconds to make sure it is the actual song, cut and paste the embed link and call it a day.] So today I was pleasantly surprised when I found myself sitting through a music video of a band I'd never heard before and even more surprised when I made it all the way through to the end and actually wanted to watch again.
I know nothing about Hold Your Horses! and don't even find this song particularly great, but I do like the concept of the video. I was tipped off to it by my daily newsletter from Very Short List who describe the video as:
"Their concept was simple: reenact—using face paint, cardboard cutouts and lots of drapery—a lineup of classic paintings while performing their new song. Their portrayals are impressively orchestrated, surprisingly accurate and really pretty funny. For Rembrandt’s Anatomy Lesson, an otherwise stiff corpse fingers a keyboard; Da Vinci’s The Last Supper features Jesus pounding a pot with a couple of salad spoons; and Botticelli’s Venus strums an advantageously placed guitar."
Definitely more interesting than your run-of-the-mill performance video by a rock band or blingy bling bling video by a hip-hop artist.
Check it out: